Picture book is more interesting than just the article

Since our childhood, we are already familiar with picture books. Without us knowing it our habit to read and observe the picture book was brought to us today. instead we only read one article that there is no picture at all.
We are more attracted to something beautiful in view of the eye such as paintings, photographs, picture book.
From the picture we observe us faster than we know the contents of information read an article.

the percentage of 80% of people prefer picture books and another 20% do not like